Why Use Real Estate Video?

According to CISCO “consumer internet video traffic accounted for 64% of all consumer internet traffic in 2014”. Consumers clearly prefer video. This is right on track with CISCO’s earlier claim “Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019,” There are many benefits to using video in your real estate marketing.

20 years ago the idea of making a real estate video would have been something that only the top end of the market would consider. With developments in technology, creating a real estate video is available to all our clients.

Benefits Of Using Video at iProperty NT
1) Video makes your home smarter.

Humans retain 58% more information when we are shown HOW to do something – visually. If you were in the market for a new home would you prefer 25 pictures or a video that shows depth and size?

2) Video builds trust and rapport.

Studies have shown that people are more likely to like and trust people they have seen in person – even in video marketing – than people they have only spoken to on the phone or through email.

3) Video is emotional.

Video conveys so much more than text or pictures. We are more likely to laugh, cry, be happy or sad by something we see than something we read. If a picture says 1000 words, video says – them all.

4) Video is fast.

We can convey a message is a shorter about of time with video than text. It could take another real estate agent 20 minutes to convey their value through text whereas that same message can be conveyed almost instantly through video. This is especially important given the immediate gratification, world we live in. As consumers attention spans get smaller you need to grab their attention immediately. Video does that.

5) Video is believable.

You are more likely to believe a video message than one comprised of text or exaggerated pictures.

6) Video uses more of our senses.

We naturally believe in what we can hear and see. It is easier for our brains to process. These visual cues in a video can convince us of the appeal of a product or service. A home for sale or a real estate agents knowledge and experience.

7) Video Is The Purple Cow.

Corporate videos, funny videos, spoof videos, or amazing drone videos we make your property stand out! Video is the Purple Cow.

8) Video Gets Found.

Video is 57% more likely to make it on the 1st page of Google than text alone. We have multiple videos on the 1st page. If you were looking for information about Darwin, about a suburb, a home for sale, the buying or selling process, would you click one of the 9 links that all look the same or the video?

By creating a creative display for an online platform allows for more engagement, connectivity, and accessibility for people wishing to interact with you and your property. Without doubt it is proven fact that more than any other type of marketing, people will be more drawn to a video.

  • Video makes your home smarter
  • Video builds trust and rapport
  • Video is emotional
  • Video is fast
  • Video is believable
  • Video uses more of our senses
  • Video is The Purple Cow
  • Video Gets Found
  • Video is King 
  • Video last forever